Latest Articles in Fashion

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

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Fashion |Interview

Graduate to Watch: Alicia Bambury from Cambridge School of Visual and Performing Arts

Graduate Fashion Week (GFW), which ran from June 13 to 16, showcased the best BA degree design talent from across the country, spotlighting talent across 26 different fashion disciplines, including fashion and textile design, styling and creative direction, as well as photography and marketing. This GFW also spotlighted the best talent in...

Fashion |marketing

Loewe: The TikTok trailblazer redefining luxury on social media

In the dynamic landscape of social media, one luxury fashion house is not just participating in the conversation, but actively leading it. Loewe, the Spanish luxury house founded in 1846 and renowned for its exquisite leather goods and innovative ready-to-wear, has plunged headfirst, creating content that resonates deeply with a diverse,...

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Fashion |Opinion

Why fast-fashion is harming second-hand – and what we can do about it

June ended with yet another blow to Europe’s struggling post-consumer textiles sector: Texaid Germany filed for insolvency. This is a significant setback for the group and for the broader reuse and recycling ecosystem. Just as European policymakers begin to treat textile waste with the seriousness it deserves, the very infrastructure needed to...

Fashion

Macron extends partnership with Crystal Palace Football Club

Italian sportswear manufacturer Macron has expanded its partnership with Crystal Palace Football Club. The multi-year extension builds on the duo’s ongoing relationship, first established in 2022. Macron and Palace have since worked together on creating kits that celebrate the club’s identity, including the FA Cup-winning shirt. Through the...

Fashion

Retro meets Afrofuturism: Daily Paper collaborates with Oakley

Daily Paper and Oakley join forces for a new edition of the 'Gascan' sunglasses. Having used Oakley models as styling elements in photoshoots for years, the Dutch streetwear brand has now officially collaborated with the eyewear label. The brands announced the collaboration on Thursday. They have chosen sunglasses originally launched in the...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

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Fashion |Report

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

Fashion

Sprayground marks 15th anniversary with milestone collection featuring over 100 designs

Streetwear brand Sprayground is celebrating its 15th anniversary in a big way. The urban label has released a special collection, inspired by four of its most iconic styles, each revised to highlight Sprayground’s evolution. The 15th anniversary collection features more than 100 pieces, including backpacks, luggage, duffle bags, gaming chairs,...

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Fashion

PFW Men’s SS26 was “grounded in real clothes designed for real lives”

Paris Fashion Week Men’s spring/summer 2026, which took place from June 24 to 29, felt optimistic while being “both contemporary and human,” according to Simon Longland, fashion buying director at British luxury department store Harrods. “There was a rare sense of cohesion this season in Paris - designers appeared unusually aligned in their...

Fashion |In Pictures

Rene Caovilla unveils couture capsule collection

Italian footwear brand Rene Caovilla, which has been making shoes in Venice for more than a century, is introducing a made-to-order couture capsule collection. The couture line aims to celebrate the storied footwear brand’s historic ties with Parisian haute couture, which has seen the company partner with international couturiers, including...

Fashion

KASK graduation shows 2025: Innovation and craftsmanship on display

KASK & Conservatorium recently held its annual Graduation Fashion and Textile Design showcase in Gent’s Floralia Hall. The event featured an exhibition of student work and two evening fashion shows on June 2, presenting final collections on the runway. Leading up to the shows, bachelor students conducted a public 48-hour sewing marathon at the...